We’re at an interesting turning point in the world of design as we know it. Design has unfortunately often been relegated as an afterthought, a final touch on the finishing of a project, or a way to tie up loose ends. This approach can often compromise projects, delivering an outcome lacking in cohesion and effectiveness.
Recent worldwide trends are showing the value of design is on the way up. With companies like Google starting to buy into design firms, and a head designer taking up the role of CEO at Nike, there has been a dramatic shift in the way design is being integrated into every facet of the business.
Effective businesses are now starting with design, rather than ending with it. By integrating designers into development processes - new opportunities can be exposed, complex problems can be solved, and new markets can be identified.
John Maeda, Design Partner at Kleiner Perkins Caufield and Byers recently spoke at the South by Southwest festival in Texas about how “to achieve great design, you need great business thinking to effectively invest in design - and you need great engineering to achieve unflagging performance”.
Maeda advocates incorporating design into company cultures right from the beginning to assist building a business, and also explores how the boundaries between engineering and design are starting to merge.
You don’t get great DESIGN, without exceptional ENGINEERING...
Design and engineering must work together to achieve great innovation. Good design should inform every part of the production process, and will ultimately determine the success of a product or project.
At Trang Imagineering this is what we do – we start with design, rather than end with it. Through our end to end design process we create effective innovation that delivers value for our clients.
If you’re looking for opportunity to integrate design more effectively into your business and be ahead of the game in your industry – get in touch and let’s look at ways your business can benefit from starting with great design.